2020 Annual WASLA ConferenceVideo production for landscape architectsDescription:With the ever-changing digital landscape, the ways people absorb information have been dramatically changing. Video has become the dominant communication format, and a good video is extremely efficient and influential. Landscape architecture in many ways is about marketing and branding. Videos now are used in presentations, competitions, e-letters, and public. Harley Pan, a professional videographer with LA background, will demonstrate the keys for making a great video. The goal of the session is to empower participants with new knowledge about videography, and show that the brains between a landscape architect and a filmmaker are not that different. 1 LACES CEUSpeaker Bios:Harley Pan, Videographer and Multimedia Designer, University of Washington Harley Pan, a professional videographer and multimedia designer working in University of Washington, specializes in campaign videos, college sport videos, event videos, research storytelling videos, branding videos, social media strategy contents, digital signage multimedia videos, and videos for landscape architects and urban planners. In the past years, Harley has worked in marketing teams in different universities, and has made professional videos that helped numerous clients achieve their goals. The essence of his work is based on building "the sense of place" and "the rhythm of viewer emotion" in film. Harley is a planner, a designer, a presentation design strategist, and a video artist who has a landscape architecture background. His piece "Be A CofC Cougar" won the 2016 Telly Award Bronze in Educational Marketing category. For more info: http://harleypan-videography.com
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